Houston, Texas (April 16, 2010) – Despite a seemingly endless recession, local newcomer European Wax Center continues to exceed even their own growth projections, particularly in Texas.

Despite the hairy economy, European Wax Centers is one of the fastest growing franchises in the United States. In just 12 short months, they have granted over 75 franchises in 15 states.  Over 30 locations are already opened nationwide with 10 locations in the state of Texas.

In other words, the European Wax Center franchise is founded on a philosophy of high quality service at unbeatable prices. The most costly service is a $39 Brazilian wax, which typically goes for $60 to $90 at other waxing salons and spas. In addition, there are several reward programs that will allow guests to receive up to a 30 percent discount off of the already low everyday prices. Because the Reward Programs are good at any location – and since locations keep popping up every time you take a second look – European Wax Center even manages to plug into an enviable demographic: business travelers.

This business model addresses one of the most serious concerns of consumers who are keeping careful watch on their wallets. “It's not that people have stopped spending money. They still want the same services now that they enjoyed before, they just have to be sure it's money well-spent,” says Miller.

By offering the same or even superior quality at nearly half the price, European Wax Center drives high volume business. And thanks to their Reward Programs, they translate the volume into repeat business as well.

In addition, they recently launched a new line of beauty and skincare products to reap the rewards of merchandising.  Miller won't disclose specific figures but says that in the few months they've had European Wax Center-branded products, sales have exceeded expectations. “And we haven't even introduced the full line of products yet.” It helps that their products – including slow grow body lotion, ingrown hair serum, and their new signature item, a post-waxing exfoliate – are uniquely developed formulas that offer higher quality than the average brand.

Altogether, this combination has driven the tremendous growth that's fueling multiple store openings.

Of course, value pricing for volume business alone would be insufficient. Consumers who felt they received sub-par services for the fee wouldn't return, if they even visited in the first place. Here's where two other factors play in: dedication and patience.

European Wax Center's founders – siblings Joshua and David Coba – spent 10 years developing the proprietary and unique four-step process (cleanse, protect, wax, hydrate). According to Miller, they scoured the earth, finally settling on a patented beeswax formula developed in Paris. The wax, in conjunction with the four-step process, yields a surprisingly pleasing, virtually painless experience where the wax adheres only to hair, not skin. European Wax Center also hires only licensed estheticians, then requires an additional 40 hours of training to ensure consistent expertise.

The formula works. Since the Center opened its first franchise in Florida five years ago, the company has blossomed with over 75 franchises presently, and they're aiming to open 1,000 franchises over the next six years.

Will this dramatic growth burn the company like overheated wax?  Miller argues the unique blend of a high quality offering along with value pricing can only improve once the economy heats up. “It's the same philosophy behind our offer of a free initial waxing to everyone.” He's convinced that first-timers will quickly convert to regulars, no matter the economic climate.

So it's no wonder Miller is waxing idyllic about his company's prospects in Texas and nationwide. With supercharged growth even in a downtrodden economy, the sailing ahead looks as smooth as their clients' freshly waxed skin.

ABOUT EUROPEAN WAX CENTER

The founders, David and Joshua Coba, spent over 10 years refining every aspect of the company before evolving into a stand-alone wax-only facility. Today, European Wax Center is recognized by its guests as a premier provider. European Wax Center introduces a whole new dimension of body waxing: designed for sensitive skin, for better results, significantly less pain and a much quicker application time.

For more information about owning and operating your own European Wax Center franchise in the State of Texas, contact Judd Miller at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit our website at www.waxcenter.com .

We invite all of you to get a discussion going.  Please submit your comments at the end of this article, Thanks.