The “Big Bang of consumer and business marketing”

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The “Big Bang of consumer and business marketing”

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Written by Scott Berg, HP Director Digital Strategy

Wednesday, 19 August 2009 09:52

This summer Scott Berg had the opportunity to present to the Houston Interactive Marketing Association (HIMA) his perspective of the "Changing Face of Digital Media & Marketing" (which is the name of his blog). The “Big Bang of consumer and business marketing” was the title of the presentation.

In a very lively discussion he took the participants’ trough a journey into the transformational and disruptive marketing era that is fast approaching, where prospects, customers and former customers are leveraging social media tools and initiating conversations about products or services. The energy and control are moving from the marketer to the consumer to such a degree that the consumer now self markets, making word of mouth the new currency of choice. In this complex matrix of consumer behavior, marketers must shift from campaign management to ecosystem management.

He presents what he considers are the eight marketing shifts necessary for every company as we move into a deeper and more connected age; the multi-way marketing verses 2-way marketing and how to support and leverage self-marketing consumer.

Please take a look at the presentation HIMA PDF

Digital platforms reshape communication
By Michael Mendenhall, HP SVP & CMO

We invite all of you to get a discussion going. Please submit your comments at the end of this article, Thanks.

Scott Berg is responsible for HP's global digital strategy which includes making the HP brand relevant and compelling for HP’s regional customers, partners, communities and employees. Scott’s’ role is to develop the companies short and long term overall digital strategy, ensure execution of all digital plans including partnerships, media, social, mobile and interactive, drive profitable revenue, increase efficiencies…while advancing the growth and management of the HP internal and external digital ecosystem.

About HIMA
The Houston Interactive Marketing Association creates awareness, facilitates education and promotes utilization of interactive marketing.

Publishing authorized by Scott Berg

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